Sprint to Market

Outbound Without the $100K SDR Hire

I help B2B companies build pipeline, book qualified meetings, and figure out what actually works in outbound — without the cost, ramp time, or commitment of hiring an in-house SDR.

Book a CallSee How It Works

400+

Meetings Booked

$3M+

Qualified Pipeline Generated

$500K+

Closed Revenue Sourced

Track Record

I've Done This From the SDR Seat

I've worked as an SDR at one of the world's largest education technology companies, selling complex B2B solutions into organizations with multiple decision-makers across IT, HR, Finance, Operations, and Executive Leadership.

I've spent thousands of hours prospecting, cold calling, handling objections, testing messaging, and turning cold accounts into qualified pipeline.

Now I help growing companies do the same — without having to build an SDR function from scratch.

Why Fractional SDR?

A Smarter Way to Start Outbound

The Traditional SDR Model

Hiring an SDR isn't just paying a salary.

  • Recruiting and hiring costs
  • Weeks or months of ramp time
  • Training and onboarding
  • Sales technology and data
  • Management and coaching
  • Benefits and payroll costs
  • Turnover risk
  • The risk that outbound simply doesn't work yet

Your real investment can quickly approach $80K–$120K+ per year.

The Fractional Model

Get an experienced SDR without building an entire SDR function.

  • No ramp period — start prospecting immediately
  • No training required
  • No SDR management required
  • No long-term employment commitment
  • No need to build your own outbound infrastructure
  • Real market feedback from your ICP
  • Qualified meetings and pipeline
  • A repeatable outbound process you can eventually bring in-house

Prove outbound works before you build a team around it.

Outbound Validation Sprint

Don't Guess What Your Market Wants. Ask Them.

If you're still figuring out your outbound motion, the most valuable thing you can get isn't another list of leads. It's 50–100 real conversations with the people you're trying to sell to.

Take Your Offer to Your ICP

I run the calls, test the messaging, and turn cold accounts into real conversations.

Test and Document

I document objections, identify patterns, and capture what your market actually responds to.

Build Your Playbook

I turn what we learn into an actionable outbound playbook you can use to scale.

By the end of the sprint, you'll know:

  • Who actually responds
  • Which pain points resonate
  • Which messaging gets attention
  • Which objections keep appearing
  • Which offers generate interest
  • Which personas are worth targeting
  • Why prospects say yes — and why they say no
  • How your outbound motion should be structured going forward

Deliverable

Your Go-to-Market Intelligence Report

Every Validation Sprint includes a complete report based on what I learn directly from your market.

ICP & Persona Intelligence

Who actually responds, which titles and company types engage most, and what the 50–100 conversations reveal about your target buyers.

Messaging Analysis

Which hooks, pain points, value propositions, and positioning generated the strongest responses.

Objection Intelligence

The most common reasons prospects aren't interested — and how to address them.

Offer Analysis

Which version of your offer creates the most interest from your ICP.

Competitive Intelligence

What prospects are currently using, which competitors come up, and where potential gaps exist.

Outbound Playbook

The messaging, targeting, call structure, objection handling, and process you can use to continue scaling outbound.

After 30 Days, You'll Know:

  • Can we reliably reach this ICP?
  • Which personas actually engage?
  • Which pain points get prospects talking?
  • Which messaging falls flat?
  • What objections appear repeatedly?
  • Which competitors are already in accounts?
  • What offer gets the strongest response?
  • What it takes to generate a qualified meeting.
  • Whether outbound deserves more investment.

Even if outbound isn't ready to scale, you'll know why.

You don't just walk away with meetings. You walk away knowing what your market is telling you.

Pricing

Validation Sprint Pricing

$2,500one-time

50-Conversation Sprint

Best for companies testing outbound for the first time or validating a new market, ICP, or offer.

Target

50+ meaningful conversations with your ICP

Expected Activity

12,500–3,000 dials
2125–150 ICP connects
350+ meaningful ICP conversations
4Qualified opportunities + market intelligence

Includes

  • Prospecting strategy
  • Lead sourcing
  • Cold calling
  • Messaging testing
  • Objection tracking
  • Qualified meeting booking
  • Follow-up
  • CRM tracking
  • Go-to-Market Intelligence Report
  • Final outbound recommendations
$4,000one-time

100-Conversation Sprint

For companies that want a larger sample size and deeper market validation.

Target

100+ meaningful conversations with your ICP

Expected Activity

15,000–6,000 dials
2150–300 ICP connects
3100+ meaningful ICP conversations
4Qualified opportunities + deeper market intelligence

Includes

  • Everything in the 50-Conversation Sprint
  • Larger dataset for stronger conclusions
  • Deeper analysis around messaging, targeting, objections, and positioning

Ongoing

Fractional SDR — $4,000/month

Once we've figured out what works, I can continue running the outbound motion for you. You get an SDR function without hiring an SDR.

Let's Talk
  • Dedicated outbound prospecting
  • Cold calling
  • Lead sourcing
  • CRM management
  • Prospect follow-up
  • Pipeline management
  • Meeting scheduling
  • Messaging optimization
  • Weekly performance reporting
  • Full CRM infrastructure

$4,000/month + 1% of sourced closed revenue. No long-term employment commitment. No SDR team to manage.

Sprint to Market

I Build the Pipeline. You Focus on Closing It.

Send your details and I'll get back to you within one business day.